Why Use Xiaohongshu Marketing?
Currently, there are over 220 million users actively browsing for engaging content on Xiaohongshu, the fastest-growing social media platform in Asia. According to research, among this figure, 1.97% of the users are from Taiwan and 1.77% are from Hong Kong, making these 4.33 million and 3.89 million users respectively.
Want to know more on how you can reach this fast growing market? Join this comprehensive course to equip yourself with the skills to leverage Xiaohongshu's unique social ecommerce features to expand your brand or products in China, Taiwan, and Hong Kong!
Intended Learning Outcomes
On completion of this course, learners will be able to:
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comprehend the current social media landscape in mainland China, Taiwan and Hong Kong to use this to your advantage
02
understand the mindset of Gen-Z and Millennials and create creative content targeted towards these audiences
03
use effective marketing strategies to promote products and build brand awareness with its social ecommerce platform
Who Should Apply
The course is intended for entrepreneur and business owner eager to use Xiaohongshu to:
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expanding your brand or product in China, Taiwan and Hong Kong
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reach over 220 million potential customers with it's social e-commerce platform
Learning Content
Corporate Account Discount
Course participants can register a Xiaohongshu corporate account at 50% off discount, at HK$3,400* (original price HK$6,800).
*Exclude RMB600 third party verifying fee
Mr. Sherman Ma
Co-founder of WeChatBiz, BN Marketplace & OMO Fair
Over 10 years of experience in e-commerce and China's digital social media industry. Strong at China content marketing including Xiaohongshu and Douyin platform marketing. Expert in major China e-commerce marketplace and is an official WeChat advertising and Tencent advertising agency to offer WeChat service for our client.
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Master Degree in Advertising - The Chinese University of Hong Kong
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Instructor, Brand Management - The Open University of Hong Kong (2006)
Professional Recognition
On completion of this course*, learners will receive a Digital Certificate issued by DxLab Digital. Your achievement will be recognized by the potential employers, the knowledge and skills obtained from this professional courses will serve as a solid stepping stone for your career development.
*Must attend minimum 80% of the classes.
Course Detail
Lesson Venue
Tencent WeStart - KOHO Kwun Tong*
*Venue may vary depending on availability
10% off Earlybird
Apply for this Course
If you have any questions related to our course, please first contact our Education Specialist via WhatsApp. Once you are certain of your enrolment, you may complete the form below: