UX research is the keystone in becoming a UX professional for designing extraordinary digital products. Sharpen your skillsets by learning the essential skills of a UX professional in this short course.
In this course, you will learn to apply UX research skills through a series of lectures and workshops. Learn the process through practicing and devising UX research plan, conducting research, and synthesizing data to formulate actionable business proposition.
Intended Learning Outcomes
On completion of this course, learners will be able to:
Apply the Double Diamond design thinking methodologies in business context
Adopt the User-Centered Design (UCD) approach to solve end-user problems and drive innovative product development
Employ research skills of a Business Designer to identify organization’s business needs/pain-points and uncover business opportunities
Research, analyze and sympathize findings into actionable business proposition
Who Should Apply
The course is intended for people eager to join the IT industry as the role of:
People with design or marketing background are highly suitable for career change in the above roles.
Mr. Marco Ho
UX Specialist and Digital Strategist
Proficient in managing online marketing campaigns from strategic planning to execution. Cross-disciplinary skills in Marketing, Advertising, Design and Digital Communications. Experienced in education and training in creative thinking, marketing management, digital marketing and design.
Certified Professional Google UX Designer
Lecturer, UOW College Hong Kong
Programme Leader, Digital Marketing, HKDI/IVE (2015-2018)
Deputy Programme Leader & Lecturer, Business with Design Management, HKDI/IVE (2007-2014)
External Examiner, HD in Design (Graphic Design), Department of Design, CBCC
Master’s Degree, Design Strategies, Hong Kong PolyU
On completion of this course*, learners will receive a Digital Certificate issued by DxLab Digital. Your achievement will be recognized by the potential employers, the knowledge and skills obtained from this professional courses will serve as a solid stepping stone for your career development.
*Must complete the course project and attend minimum 80% of the classes.
10% off Earlybird
Apply for this Course
If you have any questions related to our course, please contact our Education Specialist via WhatsApp first. Once you are certain of your enrolment, you may complete the form below: